Posted by Krystal Larson at 5:58 PM Tuesday, November 27, 2012
HARPERCOLLINS PUBLISHERS LAUNCHES YOUNG ADULT IMPRINT FOCUSED ON DIGITAL SHORT FICTION
HARPERTEEN IMPULSE TITLES DEBUT DECEMBER 4, 2012
New York, NY (November 26, 2012)—HarperCollins Publishers announced today the launch of HarperTeen Impulse, a digital imprint focusing on Young Adult short stories and novellas. The new imprint will publish short-form works from new and established authors, providing original and exciting new teen ebooks across a wide variety of genres.
HarperTeen Impulse will publish between one and four titles a month, all of which will go on sale the first Tuesday of that month, branded “Impulse Tuesday.” Impulse titles will benefit from dedicated program marketing, including extensive social media outreach, monthly newsletters, cross-promotion in HarperTeen print books, and strategic sales promotions.
The first titles go on sale December 4, 2012, and they include BREATHLESS by Sophie Jordan, a companion novella to her FIRELIGHT series; STUPID PERFECT WORLD, a future-set novella by bestselling author Scott Westerfeld, in which two teens discover that something may have been missing from their perfect lives after all; CRUISIN’ by Sarah Mlynowski, a short story in which teens take a plunge on the high seas and discover that everything is not as it seems; and RADIANT by Cynthia Hand, a novella set in the world of her bestselling UNEARTHLY series. HarperTeen Impulse titles will be available at all ebook retailers in a price range from $0.99 to $2.99. Forthcoming titles include THE PRINCE: A SELECTION NOVELLA by Kiera Cass, a companion to the New York Times bestseller THE SELECTION; TAGS, a one-act play by National Ambassador for Young People’s Literature Walter Dean Myers; and ONE DAY MORE, a prequel novella to bestselling author Aprilynne Pike’s forthcoming novel, LIFE AFTER THEFT.
“Readers of YA have embraced digital reading in a big way,” said Susan Katz, President and Publisher of HarperCollins Children’s Books. “We’re seeing short-form content becoming more popular in the digital marketplace, and HarperTeen Impulse allows us to experiment with new concepts and deliver content quickly. YA as a category has grown exponentially, and its readers span a wide age group enthusiastic about books in many different genres and formats. HarperTeen Impulse is a great platform to further reach a crossover audience.”
For more information about HarperTeen Impulse, visit www.epicreads.com/impulse
ABOUT HARPERCOLLINS CHILDREN’S BOOKS
HarperCollins Children’s Books is one of the leading publishers of children’s books. Respected worldwide for its tradition of publishing quality, award-winning books for young readers, HarperCollins is home to many timeless treasures—Charlotte’s Web, The Chronicles of Narnia, Goodnight Moon, Where the Sidewalk Ends, the Ramona series, and Where the Wild Things Are—and popular new classics—The Graveyard Book, A Series of Unfortunate Events, Warriors, and Fancy Nancy. Consistently at the forefront of digital innovation, HarperCollins Children’s Books delights young readers through engaging storytelling in all formats, including ebooks and apps. HarperCollins Children’s Books is a division of HarperCollins Publishers, one of the leading English-language publishers in the world and a subsidiary of News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV). Headquartered in New York, HarperCollins has publishing groups in the US, Canada, the UK, Australia/New Zealand, and India. You can visit HarperCollins Children’s Books at www.harpercollinschildrens.com and HarperCollins Publishers at www.harpercollins.com.
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