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You’ll Love to Listen! INTRODUCING AVON ON THE AIR, A New Podcast for Romance Readers Hosted by Avon Books

Friday, September 25, 2015
New York, NY (September 24, 2015) – With increased demand for podcast content in niche markets, leading American romance publisher Avon Books (an imprint of HarperCollins Publishers) is taking to the airwaves with “Avon on the Air,” part of the HarperCollins global podcast network.  The first author featured is none other than New York Times bestseller Susan Elizabeth Phillips, a queen of the romantic realm.  (Direct Link to launch episode on iTunes: https://itunes.apple.com/us/podcast/susan-elizabeth-phillips/id1038922089?i=352225665&mt=2)

This new podcast will showcase fan-favorite romance authors being interviewed by Lucia Macro, VP/executive editor of William Morrow/Avon Books.  New “Avon on the Air” podcasts will post on iTunes andSoundcloud every Thursday.  All episodes will be archived online at www.avonontheair.com.  Listeners can follow the “Avon on the Air” Soundcloud page for alerts via newsfeed of new content; and via iTunes, listeners can subscribe to the podcast for email updates, and automatic downloads.

Programs feature enticing interactions with reader-favorite romance authors. The “Avon on the Air” podcast is always lively, sometimes provocative, and never afraid to ask the question, “What really happens between the covers…of your novel?” 

Ana Maria Allessi, HarperCollins VP of Digital Innovation and Publisher of Harper Audio, identified a special opportunity in the digital broadcast arena…for more romance! She began working with the Avon team to create interviews and episodes featuring some of the biggest and most beloved voices in the genre – content that readers would love to listen to! “It’s well known that romance readers consume content voraciously, and they share a special connection with their favorite authors,” says Allessi. 

Liate Stehlik, Senior Vice President and Publisher of Avon Books, says, “Weekly podcasts, available anytime and anywhere, that take readers beyond the book – and make them feel more personally in tune with beloved novelists: this is a new platform that all of us at Avon feel passionate about.”

“Readers will have as much fun listening to Avon on the Air as I did being interviewed,” says New York Timesbestselling author Julia Quinn.  “I love that Avon is always coming up with inventive new ways to support and promote their writers.”

“Avon on the Air” already has an impressive array of interviews scheduled, with Macro and the Avon team recording new content weekly:

·         9/24/2015: Susan Elizabeth PhillipsHeroes Are My Weakness
·         10/1/2015Sophie JordanAll The Ways to Ruin a Rogue
·         10/8/2015Tessa DareWhen a Scot Ties the Knot
·         10/15/2015Jennifer RyanHer Lucky Cowboy
·         10/22/2015Tessa BaileyMake Me
·         10/29/2015Lisa KleypasCold-Hearted Rake
·         11/5/2015Lori WildeBack in the Game
·         11/12/2015Wendy Corsi StaubBlood Red      
·         11/19/2015Helen Kay DimonFacing Fire
·         11/26/2015Julia QuinnRomancing Mr. Bridgerton
·         12/3/2015Tonya KappesA Ghostly Murder
·         12/10/2015Megan EricksonDirty Talk
·         12/17/2015Lizbeth SelvigThe Bride Wore Red Boots
·         12/24/2015Beverly JenkinsForbidden 
(Schedule subject to adjustment)

For information and updates, visit www.avonontheair.com.

About HarperCollins Publishers:
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With nearly two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.


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