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Saturday, January 16, 2016
The Diamond Standard of Romance
Leading Romance Imprint Marks “Diamond” Year
By Celebrating Classic Stories & Promoting Exciting New Voices

FOR IMMEDIATE RELEASE (New York, NY; January 15, 2016) – In 2016, Avon Books, an imprint of HarperCollins Publishers, celebrates its landmark 75th anniversary. Launched in 1941, Avon is renowned for widely popularizing the historical romance category.  Today, the imprint is proud to publish the best and brightest authors in the romance industry.  The year also marks the fifth anniversary of Avon Impulse, the publisher’s digital-first publishing imprint, which continues to cultivate future stars of the genre.

“Avon has always represented the ‘Diamond Standard’ of romance, so we are especially thrilled to celebrate our 75th anniversary,” says Liate Stehlik, Senior Vice President, Publisher of William Morrow and Avon Books.  “From publishing such trailblazers as Kathleen E. Woodiwiss’s The Flame and the Flower in 1972 to nurturing the careers of our authors, we’re proud of all that we have accomplished in this ever-changing industry.  And we can’t wait to see where our authors and readers will bring us in the years to come.”

To celebrate the 75th anniversary – where the traditional gift is diamonds – Avon is planning year-long price promotions on key publications from their storied history.  2016 will also be marked by reader festivities and commemorative events, which will take place throughout the year.  Activities include two Avon-sponsored “KissCon” reader parties, and gala signings at the RT Booklovers convention in Las Vegas (April) and the Romance Writers of America National Convention in San Diego (July).  The imprint will host a variety of online events, including re-reads and reader/author discussions of the “diamonds” of Avon’s lists. 

In addition, Avon will release a diamond anniversary special edition of Shanna by Kathleen E. Woodiwiss, with a special foreword by Lisa Kleypas.

For more information on Avon’s 75th anniversary, visit for a complete list of activities, authors, special editions, and reader engagements. 

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With nearly two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at

This product or book may have been distributed for review, this in no way affects my opinions or reviews. COPYRIGHT © 2014 LIVE TO READ


  1. Amy said...:

    Interesting Timeline.